The South African Polar Research Infrastructure (SAPRI) is getting a corporate identity (CI).
The South African Polar Research Infrastructure (SAPRI) is one of 13 large Research Infrastructures (RIs) developed by the Department of Science and Innovation (DSI) as part of the South African Research Infrastructure Roadmap (SARIR).
The SAPRI was established in 2021 to ensure coordination of South African marine and Antarctic research as a national Big Science programme, providing seamless access to existing and new research infrastructure required to develop and enhance long-term observations of South Africa’s polar region.
The ultimate objective of SAPRI is to enable balanced research growth across the polar disciplines, and to maintain and further expand the world-class long-term observational datasets already established.
The SAPRI is designed as a consortium hosted at the South African Environmental Observation Network (SAEON), a long-term environmental observation and research facility of the National Research Foundation (NRF).
The SAPRI logo
The first step of the SAPRI CI was the design of a logo. The CI vendor has worked with a somewhat complicated brief, making sure that the CI is inclusive of marine and polar (land and sea), not focusing on one specific aspect within SAPRI.
The brief furthermore included:
- Transforming, strengthening and consolidating SA’s marine and polar sciences.
- Recognisable, professional and accessible.
- Pride in SA’s involvement in marine and polar research.
SAPRI logo rationale:
The graphic element in this logo is a representation of SAPRI’s infrastructural support to research on both land and at sea.
While the top part is representative of land features of Antarctica and sub-Antarctic islands (e.g. ice, mountain), the bottom section represents water, or the ocean, as well as the shape of South Africa as seen on a map. In addition, the simplistic lines used to form the water is a rudimentary representation of data and the continuity of research.
To make for a versatile logo, transferable to different materials and backgrounds, various modifications can be used.
The main logo will have the colours of the South African flag incorporated.
Full colour versions (horizontal, vertical or in a circle):
Black versions (horizontal, vertical or in a circle):
White versions (horizontal, vertical or in a circle) – to be used on a full colour backgrounds:
Read more about SAPRI here.
Note that the SAPRI website is currently in the design and development phase.
Anche Louw, South African Polar Research Infrastructure (SAPRI DPS Node), 12 July 2023
This post was originally compiled for the South African National Antarctic Programme (SANAP) website (administered by the Antarctic Legacy of South Africa project) by Anche Louw, Digital Marketing and Communicating Manager of SAPRI and Co-Investigator of the ALSA project (link).
